Year : 2019, Volume : 9, Issue : 3
First page : ( 394) Last page : ( 400)
Print ISSN : 0000-0000. Online ISSN : 2249-6270.
Article DOI : 10.5958/2249-6270.2019.00046.1

Impact of innovations in digital banking on rural people in and around Udupi region

Pratima R Shetty Mrs.¹, Acharya Meenakshi Miss.², Shetty Sowmya Mrs.³

¹Dept. of Commerce & Management, Poornaprajna College, Udupi

²Dept. of Commerce & Management, Poornaprajna College, Udupi

³Dept. of Commerce & Management, Poornaprajna College, Udupi

Abstract

Indian banking systems have witnessed a numerous changes from decades. Value creation is an essential element in present era as market is buyer oriented. Most of the banks have implemented innovative techniques in banking in order to create value for customers and to add more and more customers in its network. Since independence Indian banking has undergone a huge transformation in the years. These days banks have started to use innovative techniques to provide better quality of services at fast speed. Information Technology has made it possible and convenient for customers to perform their banking activities from diverse places which were not possible earlier and to an extent remain uncovered. This paper tries to highlight on issues and challenges faced by the rural people in and around Udupi region due to digital innovations in banking system. It will be helpful for both banking sector in taking necessary measures like creating awareness among people on importance of digital banking services, increasing financial literacy through various modes for creating awareness among the rural people. It is also helpful for government in taking necessary measures for implementation of digitalisation to rural banking like providing proper infrastructural facilities especially, building communication networks, which is the main pillar of success for implementing digitalisation to rural banking.

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