Role of Media in Building the Better Society Dr Sood Bhavna Assistant Professor, Post Graduate Department of Sociology, MCM DAV College for Women, Chandigarh, India Online published on 5 August, 2019. Abstract The world today is dominated by media which has caught the imagination of not only one generation but of all the generations together. Since the beginning of the 21st century due to the advance of technology, media and its influence on the societies, has grown exponentially. Initially, there was the telegram (till 2013), then the print media gained a grip over the audience-the newspaper, magazines. Recently with electronic media-from the radio, television and now the internet and the new media including palmtops, cell phones, kindle, etc, the whole scenario has under gone a change. Objective Before discussing the influence of mass media on society it is imperative to explain the three basic functions of mass media; as providing information, entertainment and education. Since, there are both positive and negative influences of mass media, the aim of our paper is to focus on the responsibility of media in constructing a better society. Top Keywords Media, social leisure, public opinion, political agenda. Top |