Perceived usefulness of social networks in value creation for its users Ms Doshi Parinda V.1, Prof. Vyas Parimal H.2 1Assistant Professor (CES), Department of Commerce and Business Management, Faculty of Commerce, M. S. University of Baroda, Vadodara, India 2Professor, Department of Commerce and Business Management Faculty of Commerce, M. S. University of Baroda. Vadodara, India Online published on 5 August, 2019. Abstract Social networks are widely used by the users around the world for different purposes. They are used as tool for communication among the users in the network or, for increasing the network for spread of information, or for receiving information and opinion about the product and services to be used etc. Increase in usage of social network is due the perception of usefulness of the network for different things. This paper highlights features of social network which led to the perception about its usefulness. The researcher has tried to develop and discuss a model on perceived usefulness of social networks and its effect on value creation for its users. Top Keywords Social Technology, social networks, perceived usefulness, value creation. Top |