|
|
|
|
|
|
|
|
|
|
Credibility of Online User-Generated Content as a Source of Information for Tourists Prof. Dr. Adhikari Bhavana1, Ms. Jainiti Esha2 1Deputy Dean Academics & Prof. Amity Business School, AUH 2Asst. Prof. Deputy Director, Amity School of Communication, AUH Online published on 5 August, 2019. Abstract This study explores whether the online user-generated content (UGC) are credible or not and if travelers are dependent on user-generated content for decision making. It also tries to understand the importance of the credibility of user-generated content to gain a better understanding of its impact on the online users, specially as a source of information for the tourism industry. The study aims to determine the extent of advice sought online based on age and gender. It also compares the credibility of travel related information of word of mouth, print media, websites and user-generated content. Top Keywords Tourism, User-generated content (UGC), Credibility. Top | |
|
|
|
|
║ Site map
║
Privacy Policy ║ Copyright ║ Terms & Conditions ║
 ║
|
|
|
907,604,937 visitor(s) since 30th May, 2005.
|
|
All rights reserved. Site designed and maintained by DIVA ENTERPRISES PVT. LTD..
|
|
Note: Please use Internet Explorer (6.0 or above). Some functionalities may not work in other browsers.
|