A study on customer satisfaction towards jewellery in Marthandam Town Alex G. Baby1, Dr. Revathy B.2 1Ph. D, Research Scholar (FT), Department of Commerce, Manonmaniam Sundaranar University, Tirunelveli 2Ph. D, Professor & Head, Department of Commerce, Manonmaniam Sundaranar University, Tirunelveli Online published on 5 August, 2019. Abstract Shopper observation alludes to how buyers see a certain item in light of their own decisions. The achievement of a business relies on its capacity to draw in and hold clients who will buy merchandise and enterprises at costs that are beneficial to the organization. Buyer recognition depicts how clients and potential clients see an organization and its items and administration. Purchaser discernment is critical to organizations since it can impact shopper conduct, which at last influences the productivity of a business. Numerous organizations spend a lot of assets to impact purchaser recognitions. The present articleexamines the customer observation towards jewellery adornments. Tools like Chi square test, Garrett Positioning, Percentage Analysis areapplied. Top Keywords Adornments, Awareness, Branded jewellery, Non-branded jewellery. Top |