The peculiarity of minangkabau's local genius born from the discrepancy of matrilineal core value, islamic rules and globalization Firdaus Dwi Rini Sovia1, Lubis Djuara P.2, Susanto Djoko2, Soetarto Endriatmo2 1Lecturer of Communication Studies-Pakuan University 2Lecturer of Faculty of Human Ecology-Bogor Agricultural University Online published on 5 August, 2019. Abstract The homogenizing tendency promoted by globalization can make a cultural identity lose its uniqueness. The homogenization process can quickly enter the dynamics of local people's lives through communication and information media. The influence of globalization in Minangkabau can cause shocks to old values that have not been very clear in its application. While a more dynamic society causes disorientation towards the cultural values. On the one hand, globalization has an impact that does not always match the old values that have existed for some time. On the other hand, it gives effect to the growing attitude of accepting diversity and the emergence of a competition culture. The most appropriate strategy to strengthen the resilience of local culture is to seek for its local genius. The purpose of this study is toexamine the provision of the natural philosophies and how today's Minangkabau families inherit it to their adolescents, also analyze the local genius that can be easily absorbed by families yet still retain its local characteristics. Hermeneutics is chosen as a proper research approach because the purpose of this study is to interpret how people understand the construction and practice of the Minangkabau's natural philosophies. Assessment of its content can be studied better through interpretive lenses compared to empirical lenses. This research explores information from several categories of parents as key informants. They are 30 couples with inter-ethnic marriage and marriages with simmilar ethnic, have teenager(s) aged between 10–19 years. Other informants were Minangkabau custom leaders, such as: penghulu, khatib, mamak pusako, wali nagari Maninjau, and former wali Nagari Maninjau. The location of this research was purposely selected in the West Sumatera region, that is Nagari Maninjau. It has the ideal characteristics as a pioneer in the effort of preserving local culture through the inheritance of Minangkabau cultural value, because of its low long-term orientation score. In its development, the natural philosophies taught by the custom become softer after having the influence of Islamic rules. And the meaning becomes more universal after the influx of foreign cultural influences. The essence of the matrilineal Minangkabau tenet teachadolescents to always excel in the field he/she is engaged in. It will never be enough just to be mediocre in an era full of competition as it is today. This is the value that is ideal to be inherited to young generation, the millennial generation. Top Keywords Minangkabau, local genius, natural philosophies, matrilineal, globalization. Top |