Corporate India social responsibility and sustainability practices: An insight to the agro-based industry; review Kumari Anita, Bandyopadhyay Rumki Associate Professor, Amity Business School, Amity University, Haryana, Gurugram Online published on 1 August, 2019. Abstract The purpose of this paper is to identify the integration of CSR and Sustainability with a path leading with green strategies. Does this initiative lead to the success factor of triple bottom line (People, Planet and Profit)? This paper also makes an attempt to comprehend the effect on the firm‘s performance on the basis of proposed variables like Consumer Attitude, Employee Performance, Cost Structure, and Corporate Image. The study a qualitative study based on the secondary available resources through credible industry information. The purpose was to explore why agro industry is more successful/profitable than others by initiating green strategies in CSR that support the achievement of financial, environmental, and social goals? And what are the ways to improve the profit by giving away their 2% mandate of net profit to Green Strategies in the agro industry? The paper provides valuable information on TBL (Triple Bottom Line), covering not only company‘s profit, but also the Earth and humans (profit, planet, and people). Companies must pursue objectives that are on the one hand economically justified, on the other hand, ecologically acceptable and socially expected and outlines innovative solutions to key challenges in operational aspects of agro industries. This paper strongly recommends different ways of sustainable practices in business showing TBL driven by sustainability, provides a framework for measuring the performance of the business and the success of the organization using three lines: economic, social, and environment. The paper draws on practitioner perspectives and observations to explain how secures operational success by opting the sustainable practices in business. This paper will be of interest to practitioners, educators, researchers, industry leaders and students. Top Keywords Sustainability, PPP Model, CSR/Green Strategy, Triple Bottom Line, Innovation. Top |