Agenda setting and news papers a content analysis of first pages in Telugu States Dr. Anita G.1, Krishna G. Murali Mohan2 1Coordinator, Dept. of Journalism and Mass communication, Acharya Nagarjuna University 2Research scholar, Dept. of Journalism and Mass communication, Acharya Nagarjuna University Online published on 2 September, 2019. Abstract Though the newspapers have been increasing the number of pages and providing voluminous information first pages continue to be significant in their contribution. They not only attract the attention of the readers but also set the agenda to the public. The agenda help in prioritizing the issues and problems and also support by informing what to know and consequently what to do to solve the problems or how to make use of the disseminated information. In the new millennium the country and the public in turn have witnessed a paradigm shift as major changes such as globalization and economic reforms in socio, economic, political and cultural fronts and the media had also to reprioritized the coverage. The researchers tried to find out the drastic changes at global and national level in these fronts and whether the news papers through their coverage of news help the public in concentrating on these issues. Content analysis of two English and two Telugu newspapers that are published from the telugu states was done to find out as to which news is given priority and the probable reasons for it. The study showed that the news papers continue to highlight the news related to politics, government, crime etc. and other subjects that can support the improvement of quality of lives of the public such as development, science and technology or sports are given less priority. Top Keywords Paradigm Shift, Globalization, Coverage, Political, Economic, social. Top |