International Journal of Research in Social Sciences
Year : 2016, Volume : 6, Issue : 5
First page : ( 489) Last page : ( 495)
Online ISSN : 2249-2496.

Television and Education: Communication Revolution and Culture Regeneration in India

Sing Aprajeeta

Online published on 28 July, 2016.

Abstract

Culture regeneration and value transformation are one of the most influential efforts of mass media. Electronic media has changed the scenario of media industry because it has made everything digital and a comfortable user interface environment. Television has proven to be the best possible method through which education, information and entertainment can be disseminated to a large target audience. This medium has the capability to create information societies which can develop a global network of facts, data and valuable information covering all aspects of study. When culture gets modified, transmission of values occurs which either shatters or develops a society. Media has a very crucial responsibility of positive generation of values and constructive domain of knowledge. The communication revolution can be defined as the sudden wide availability of media options through which the dialogue process has become multi dimensional. This paper tries to study the role and effects of television on education in India. How did television add to the possibilities of an effective education system in India? This will be the most central aspect of this paper. Satellites have been the key agents in heralding the age of wireless communication. They have used space as the medium of dispersing the audience specific messages and designed programmes. The “Global Village” as connoted by Marshall Mc Luhan can be comprehensively depicted through the existing use of wireless devices for the message encoding and decoding. What is striking is the dependency level of the target audience on the wireless system that has formulated the whole cycle of data generation and collection as well as its effective dissemination.

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Keywords

Television, Communication, Global Village, Information Society, Satellites, Culture regeneration, Wireless network.

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