The New Creators in God's Own Country: Analysis of Entrepreneurial Intention among Business Students in Kerala Unnithan Deepa1, Prof. Dr. Ramanathan Hareesh2 1Asst. Professor, Bhavan's Royal Institute of Management, Thiruvankulam, Cochin-682305 2Head of the, Department TocH, Institute of Science & Technology, Arakunnam, Cochin-68231 Online published on 20 April, 2017. Abstract Student entrepreneurship is gaining traction in an unprecedented manner in Kerala, the south west region of India, better known as God's own country. After years of sluggish employment opportunities, the state is now witnessing a sudden upsurge in the number of student businesses where youngsters become self-employed and create jobs for others. This paper attempts to analyze the preceding factors behind the newly found growth of entrepreneurial intention among students. The data was collected from a sample of 178 post graduate business students identified through systematic random sampling across the business schools in Kerala. Findings prove that contextual factors which includes changes in collegeenvironment and family support are the main precedents for the sudden growth in entrepreneurial intention among Kerala's business students. Other factors which influence business students are individual characteristics which includes planned behavior and risk propensity. Top Keywords Contextual Factors, Entrepreneurial Intention, Planned Behaviour, Student Entrepreneurship, Student Business. Top |