The Role of The Marketing Aspects in Knowledge Management Dr Czarniewski S&lstrock;awomir University of Janski in Lomza, Ul. Krzywe Kolo 9, 18–400, Lomza, Poland Online published on 20 April, 2017. Abstract The transition from an industrial era to the era of new economy brought about fundamental changes in socio-economic structures that make organizations increasingly attentive towards the issue of knowledge. Organizations realized that, as one of the ways leading to the expansion of organizational capacity, knowledge management is a major determinant to their competitiveness. Knowledge management as a sum of all initiatives and tools supporting processes which are necessary to locate, acquire, develop, share, and disseminate, measure, and define the appropriate knowledge resources in the firm. Article shows the importance of the marketing aspects in the creation and adoption of knowledge in organizations. This article analyzes marketing aspects in context of changes in business and the propensity to create, share, and use organizational knowledge; i.e., to develop an organizational capability. Reflections contained in the paper do not have definite characteristics and should be treated as an opinion in the discussion in fields management sciences. Top Keywords knowledge management, marketing, organizations, development, innovation. Top |