International Journal of Physical and Social Sciences
Year : 2013, Volume : 3, Issue : 9
First page : ( 333) Last page : ( 346)
Online ISSN : 2249-5894.

Consumer perception towards unpacked milk

Dr Siddiqui Kamran*, Dr Ahmed Rukhsar**, Choudhry Dharminder***

*Professor, Marketing

**Professor, Business Administration

***Research Associate, ICAR, New Delhi

Online published on 21 November, 2013.

Abstract

Unpacked milk has been traditionally the most used milk by the households. With the introduction of packed and powder milk and the improvement and standardization in handling and packaging of packed milk has lead to shift of consumer preferences from unpacked milk to packed or powder milk. Perception of consumers about unpacked milk is changing because of a number of underlying reasons. This research is a systematic effort to assess the validity of such reasons in forming consumer perception about unpacked milk. The research findings and conclusions are as follows.

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