International Journal of Physical and Social Sciences
Year : 2013, Volume : 3, Issue : 10
First page : ( 360) Last page : ( 366)
Online ISSN : 2249-5894.

A study of customer satisfaction for Maruti swift car in Amaravati region

Mathankar Mayura*, Dhabe Sandhya**

*Sydenham college of Commerce & Economics, Mumbai

**Sydenham Institute of Management Studies, Research Enterpreneurship Education

Online published on 21 November, 2013.

Abstract

The sales promotion strategy is important to a business for boosting its sales. Promotion is the process of marketing communication to inform, persuade, remind and influence consumers in favour of our product and services. Customer satisfaction, a term frequently used in marketing. Within organizations, customer satisfaction ratings can have powerful effects. They focus employees on the importance of fulfilling customers’ expectations. When these ratings dip, they warn of problems that can affect sales and profitability. When a brand has loyal customers, it gains positive word-of-mouth marketing, which is both free and highly effective. In this paper we studied the marketing strategies adopted by the Maruti Suzuki ltd. for the promotion of Maruti Swift and Customer Satisfaction for the mid size car regarding its Technology, Pricing, Promotion and Services in the Amravati region.

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