Emerging trends in the Indian fitness industry John Sujay1, Chakravortty SK2 1Assistant Professor, Department of Physical Education, St Stephen's College, University of Delhi 2Associate Professor, Department of Physical Education, St Stephen's College, University of Delhi Online published on 7 December, 2019. Abstract India has scripted a new story from its days of from an impoverished post-colonial economy creaking under many burdens to a liberalized democracy trying to face a brave new world of opportunities. The changing landscape of modern India has witnessed a slow victory over traditional health problems only to discover a new burden of diseases that inflict an invisible crisis that have staggering ramifications on the growth and development of the country. Global estimates place worldwide cost of five non-communicable diseases reaching over $47 trillion over the next twenty years. Non-Communicable diseases like obesity, diabetes, cardiovascular diseases and strokes are drastically spreading at epidemic proportions. Unfortunately, the Government finds limited resources as far as allocating a sizable proportion towards National Health Policy. This imbalance leaves a sizeable lacuna within the health market. This imbalance is slowly shifting due to the sizeable youth population in the country-as India having 356 million 10–24 year-olds, has is the world's largest youth population. The Fitness market in India is driven heavily by the urban youth who has a burning desire to look and feel good. The Heath, Fitness and Wellness in India Top Keywords Fitness, Fitness Industry, Health, Wellness, Economy, Disposable Income. Top |