Consumers shopping behavior towards modern retail outlets-A study Gangadharaiah D.N.*, Dr. Ramesh H.N.**, Dr. Nagaraju Y.***, Dr. Hanumanthappa**** *Research Scholar, Dept. of PG Studies and Research in Business Administration, Kuvempu University, Shankaraghatta, Karnataka **Associate Professor, Dept. of PG Studies and Research in Business Administration, Kuvempu University, Shankaraghatta, Karnataka ***Associate Professor, Dept. of PG Studies and Research in Business Administration, Canara Bank school of Management Studies, Bangalore University, Bangalore, Karnataka ****Associate Professor and Chairman, Dept. of PG Studies and Research in Master of Computer Applications, Bangalore University, Bangalore, Karnataka Online published on 8 October, 2013. Abstract Consumer is the focal point in the modern marketing system; around him all the strategies are used to get his partnership. Monitoring the customers in the value chain link like retailing has gained more importance in recent years. Retailing is a business area in marketing which interacts with the end users. Success of retailers lay in the capacity of the retailer in understanding and satisfying customers. Therefore, today, modern organized retailers have devised several marketing strategies for acquiring and retaining the customers. The retail customers are broadly divided in to rural and urban customers. In the present paper an attempt is made to understand the perception of urban customers on organized retailing. The study uses various demographic and psychographic variables for analysis. The opinion analysis of the respondents reveal that the urban customers prefer organized retail organizations in place of traditional because of the variables such as, quality, service, location, and ambiance. Top Keywords Urban, Shopping, Modern, Retail, Gender, Demography. Top |