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Study of competitive strategy and promotional scheme of Lipton Green Ice Tea Qasim M Shehbaz Research Scholar, Shri Venkateshwara University, 8920, Naya Mohalla, Pul Bangash, Azad Market, Delhi-110006 Online published on 15 March, 2016. Abstract The project is basically the study of competitive strategy and promotional scheme Green Ice tea product of Lipton under Unilever India. It incorporates the entire perspectives hold by Lipton with a specific end goal to better market its position in India. It diagrams the methodologies receive by the Lipton. Next a portion of the peculiarities of the huge brand i.e. get a considerable measure of data from the site of the Lipton tea ltd. Examine the marketing strategy for this company and also make company analysis, industry analysis, customer analysis, SWOT analysis and marketing objective. One benefit is this how to choose the target market according to our culture. By the end is the Conclusion made after analyzing all of the above factors. Top Keywords Lipton Ice Tea, SWOT Analysis, Customer Analysis, Marketing Strategy. Top | |
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