Investment behaviour of individual investor in stock market in Trichirappalli district Dr. Senthil PL.*, Gopi S.** *Research Advisor, Department of Commerce, Jamal Mohamed College, Trichy-20 **Research Scholar, Department of Commerce, Jamal Mohamed College, Trichy-2 Online published on 15 March, 2016. Abstract The individual investor plays an important role in the stock market because of their big share of gross savings in the country. The Regulators of the stock market cannot ignore the behaviour of individual investor. The study attempts to understand the behaviour of individual investor in stock market, specifically their attitude and perception with respect to the stock market. A survey is conducted to attain the objectives of the paper. Respondents are classified in to different categories on the basis of income, profession, education status, sex and age. Primary data is collected from a sample around 50 investors of Trichirappalli District. Finally there are different factors which affect the investment behaviour of individual investors such as their awareness level, duration of investment etc. Top Keywords Investment, Behaviour, Pattern, Income, Savings. Top |