The internationalization of Mexican fisheries companies and the rise of their exports to the Italian market Vargas-Hernández José G.*, Echeagaray MASCI. Teresa Irina Salazar** *M.B.A.; Ph.D., Centro Universitario de Ciencias Económicas Administrativas, Periférico Norte, 799 Edif. G201-7, Núcleo universitario Los Belenes **Facultad de Ciencias Económico Administrativas de Mazatlán, Universidad Autónoma de Sinaloa JEL: F13, F23, F15, D47 Online published on 15 March, 2016. Abstract Opening up trade under the guidelines of trade agreements is presented as an area of opportunity for Mexico to diversify markets. Reality demonstrates that U.S. and Mexico hold a large concentration of commercial transactions. In the case of fishery products, the European Union, particularly the Italian market is presented as a great potential to achieve this market diversification. Therefore, in this research the characteristics of the European market are analyzed. Their purchasing power and the advantages and disadvantages for Mexican exports, particularly those derived from fishery products. Top Keywords Trade Agreements, International Business, EU, Markets. Top |