Sustainable development – triple bottom line reporting: A study on ITC limited Dr. Rao B. K. Surya Prakasha*, Ashok Sri A.V.S** *Professor and Head, Dept. of Management Sciences, RVR&JC College of Engineering, Guntur, 19 **Asst. Professor, Dept. of Management Sciences, RVR&JC College of Engineering, Guntur, 19 Online published on 7 June, 2014. Abstract Sustainable Development means economic progress coupled with upgrading social and ecological capital. Sustainable Development is about the Triple Bottom Line -across three dimensions namely Economic, Social and Ecological -creating economic, social and ecological wealth. There are three kinds of businesses in the context of sustainable development: First -those that pursue shareholder value creation above all else. Such companies exist from quarter to quarter, focused solely on their incomes, leaving a deferred burden for somebody else to take care of. Second -those that pursue shareholder value and comply with Regulations. Compliance would ensure adherence to minimum acceptable standards. Third -are those enterprises that are willing to go that Extra Mile, beyond the dictates of Regulation. Such companies do not view shareholder value as the end in itself. They are driven by a super ordinate goal, a Commitment beyond the Market. A meaningful research, in collaboration with academia, business and industry is to find innovative solutions that address the sustainability challenges of economies. ITC is one such company which has been creating enduring value by following the Triple Bottom Line Reporting and its market capitalization has multiplied 50 times during the last 17 years. This paper aims at highlighting the exemplary Triple Bottom Line Reporting, which is the most enduring contribution of ITC Limited which is helpful to our Country and to the Society at large. Sustainable development refers to a mode of human development in which resource use aims to meet human needs while ensuring the sustainability of natural systems and the environment, so that these needs can be met not only in the present, but also for generations to come. Sustainable development ties together concern for the carrying capacity of natural systems with the social challenges faced by humanity. Top |