Consumers’ awareness and opinion regarding organic food products in south Gujarat Sharma Swati, Shukla Ruchira*, Leua Alpesh, Parmar Gautam, Chaudhari Bhavesh ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari-396450, Gujarat, India *Email forcorrespondence: ruchira.shukla@nau.in
Online published on 25 July, 2018. Abstract Increasing awareness has caused shifts in consumers’ tastes and preferences which have led to the domestic as well as global rise in demand for organic products. The country's budding organic food market is transforming into world's fastest growing organic food market backed by a shift in consumer behavior and spending patterns. Organic food industry has been blossoming in India. The present study attempted to gain knowledge about consumer awareness and opinion about organic food products in south Gujarat. While studying level of knowledge and awareness regarding organic food products it was noted that majority of the respondents associated organic products being without chemical fertilizers and healthy and safe however majority were unaware about the availability of organic produce and had not tried it. Majority of them gave importance to certification as a way to be assured that the product was organic and were willing to pay a price premium. The study suggested lack of knowledge and information as important variables playing important roles in consumption of the organic produce. Top Keywords Organic, awareness, food, produce, consumers, awareness, opinion. Top |