Career Preferences of Graduate and Post Graduate Agriculture Students Singh Shesh Narain1, Doharey R. K.2, Srivastava Shalini3 1 Asstt. Prof./SMS, Department of Extension Education, College of Agriculture 2 Prof. &Head, Department of Extension Education, College of Agriculture 3 Teaching Assoc, Department of Extension and Communication Management, College of Home Science, N.D.U.A. & T., Kumarganj, Faizabad, (U.P.), Pin. 224229 Online published on 22 February, 2017. Abstract This study was conducted in four main agricultural universities in Uttar Pradesh, by interviewing 300 respondents who were selected through proportionate random sampling technique on the criteria of having four year degree programme of B. Sc.(Ag.), two year degree programme M. Sc.(Ag.) and three year degree programme Ph. D.(Ag.). The study depicted that the highest number of respondents in age category of 22 to 26 years belonged to nuclear families (79%) and having 5–10 members in their families (72%). Except 7 per cent respondents all were unmarried and backward caste respondents were more in comparison to other categories of caste. The economic motivation, risk orientation and value orientations were observed of medium levels. The mobile phone is most useful communication media. The agriculture was observed as main occupation of majority of the respondent's families and having annual income of  100001 to 200000 (31%). The 51 per cent respondents were found having pucca type houses, 35 per cent of the respondents were found in the land holding category of small farmers. 64.66 per cent medium level of decision pattern of father. The maximum number of respondents was observed in medium category of communication technology use in day and most usefulness of communication technologies in career preferences was mobile phone. The purpose in use of communication Technology was ‘computer information retrieval or data updating ’ranked first. The civil cervices or administrative jobs were found mostpreferredjobs followed by state governmentjobby the agriculture students. Top Keywords Socio-economic profile, careerpreference/job, communication technology, SAUs students. Top |