Communication Behaviour of Dairy Farmers: A Source for Milk Qulity Improvement Singh Vikram1, Gupta Jancy2, Nain M. S.3 1Scientist, Indian Council of Agricultural Research, New Delhi, India, 110012 2Principal Scientist, National Dairy Research Institute, Karnal, Haryana, India, 132001 3Senior Scientist, Indian Agricultural Research Institute, New Delhi, 110012 Online published on 22 February, 2017. Abstract The present study was conducted in dairy cooperative system of Rajasthan state in organized sector i.e. Rajasthan Cooperative Dairy Federation (RCDF). A multistage proportionate random sampling procedure was applied to draw the sample for the study. Out of 21 unions four district milk unions were selected for the present study viz. Alwar, Bhilwara, Bikaner and Hanumangarh. A total of 120 farmers were selected on the basis of proportionate random sampling. The results of this study revealed that most of the dairy farmers used friends, progressive milk producers, veterinary officers and neighbours as information sources; group discussion, group meetings, newspaper and Dairy Cooperative Society (DCS) were important channels for information seeking about proper ‘cattle shed ’and ‘milking procedure ’. However, Milk route supervisor, progressive milk producer, friends and neighbours were found as major information sources; whereas, DCS, educational tour and group discussion were important channels for information used by the dairy farmers for information seeking about ‘cleaning of utensil ’and ‘post milking practices ’. Top |