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Impact of e-Velanmai (e-Agriculture): An ICT Enabled Extension Approach Karthikeyan C.1, Mohanraj K.2 1Professor and APRO, PRO unit 2Ph.D. Scholar, Department of Agricultural Extension and Rural Sociology, Tamil Nadu Agricultural University, Coimbatore-641003 Online published on 7 August, 2015. Abstract An impact assessment of the beneficiaries of ‘e-Velanmai’ was undertaken in Palar sub-basin district of Tamil Nadu. Palar sub-basin consists of 3 Water user Associations (WUA). About 20 respondents were drawn randomly from each WUA making the total sample size to 60 beneficiaries of ‘e-Velanmai’ project. Partial budgeting technique was used to assess the impact of e-Velanmai. The study compared conventional approach of extension with e-Velanmai approach on various dimensions. The study also explored and presented the strengths, weaknesses, opportunities and challenges (SWOC) of the ICT enabled extension model. Findings from the research showed that e-Velanmai has positively impacted farmers and improved their income. The comparative analysis shows that e-Velanmai is comparatively effective method of extension approach in various aspects. Top Keywords e-Velanmai, conventional extension, ICT based extension and SWOC analysis. Top | |
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