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IASSI-Quarterly
Year : 2023, Volume : 42, Issue : 4
First page : ( 858) Last page : ( 870)
Print ISSN : 0970-9061. Online ISSN : 0974-018X.

Perspectives on Emerging Trends and Technologies in Digital Journalism

Dasgupta Debastuti1, Sahai Alok Kumar2

1Assistant Professor, Department of Journalism and Mass Communication, Asutosh College, Kolkata, Email: debastuti.dg@gmail.com

2Associate Professor, Faculty of Management Studies, Sri Sri University, Cuttack, Email: alok.s@srisriuniversity.edu.in, respectively

Online Published on 09 February, 2024.

Abstract

Journalism has seen a sea change in the way data and information are gathered, processed, produced, distributed and consumed. This calls for novel and more efficient ways to process and distribute news content. With the shortened attention spans and a multitude of offerings, only the most attractive and captivating content will find takers and the associated advertising revenues.

New-age technologies such as artificial intelligence, machine learning, robotics, virtual reality and augmented reality have automated the news and entertainment content creation process. With the rise and popularity of interactive and immersive content and social media publishing, consumers have become co-creators of content. The miniaturization of consumer electronics has reduced the size of screens while multiplying the number a million times.

Artificial intelligence has enabled micro-targeting of the consumer as per his choice while VR/AR provide an immersive experience. Digital tracking of consumers makes it possible to change the style and flavour of the content. Already AI applications like Chat GPT have started creating content and by 2050 AI-enabled writing and reporting might be the norm. This paper presents a panoramic view of the emerging trends and technologies taking place in the field of journalism.

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Keywords

Artificial intelligence, Virtual reality, Augmented reality, Robotic journalism, Blockchain, Chat GPT.

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