Supply chain of Pahala Rasagola in Odisha Sahoo Abinash1, Panigrahy Shakti Ranjan1,*, Mohapatra Arpita2 1International Agribusiness Management Institute, Anand Agricultural University, Gujarat, India 2ICAR-Central Institute of Women in Agriculture, Bhubaneswar, Odisha, India *Corresponding author: shaktirp@aau.in (ORCID ID: 0000-0002-1052-6677)
Online published on 15 July, 2024. Abstract Pahala Rasagola is known in every corner of the consumers in Odisha due to its taste, ethnicity and purity that mend the researchers to understand its supply chain and issues intricate in it through this study. For that sake, a total 10 retailors and 200 consumers were tested through a pre-structured schedule in which operations regarding Rasagola making, supply chain interventions, costs, margins and simultaneously various constraints were identified through this study. Seasonal impact, locational disadvantages, and spoilage of the Rasagola due to its perishable nature are coming as the major deterrents at the retailers’ level where as consumers also worry about poor shelf-life of the Rasagola and quality issues in their consumption centric behavior. It opens the scope of organized retailing and web based interface for better product delivery in future. Highlights • Perishable nature of Rasagola needs efficient supply chain management and innovative disposal pattern in Pahala areas of Odisha. Seasonal impact, locational disadvantages, and spoilage of the Rasagola due to its perishable nature are coming as the major deterrents at the retailers’ level. • Consumers show concern regarding low shelf life in product subsequently followed by poor quality in it in their consumption behaviour. Top Keywords Pahala, Rasagola, Shelf-life, Chhena. Top |