A Study on Consumer Attitude and Buying Behaviour towards Organized Retail Stores in Erode District, Tamil Nadu, India Dr. Kumar S.*, Dr. Varadaraj S.** *Associate Professor & Head, Maharaja Engineering College, Avinashi, Tamil Nadu, India **Associate Professor, Department of Management, Gobi Arts and Science College, Gobichettipalayam, Erode, Tamil Nadu, India Online published on 3 May, 2016. Abstract The purpose of this research is to find out consumer attitude and buying behaviour towards organized retail stores in erode district. The objective of the study is to get the feedback about consumer attitude at the retail stores. The research design used in this study is descriptive research design. Data was collected from around 1000 consumers in the organized retail stores by survey method. The primary data is collected through questionnaire and personal contact with consumer. The secondary data is collected from journals, text books and through the internet. The data collected and analysed using simple percentage method. Discriminant analysis is the statistical tool for analysing the collected data. The collected data includes personal details, consumer opinion in the retail stores, services and current benefits provided in the retail stores, rewards, about their autonomy, recognition and competitiveness. The preferences of the consumers clearly indicate their importance of advertisement in influencing their purchase, the additional facilities expected, improvement expected in handling defective goods and many. This paper analyses the attitude of the consumer towards organized retail stores. Top Keywords Consumer Attitude, Buying Behaviour, Consumer Opinion, Retail Stores. Top |