Students Opinion on Policy Work, Economic Implications of Online Shopping in Indian Retail Industry and the Factors of Promoting Small Scale Organizations, Products Through Electronic Mode (Online Mode) Kumar R. Rajendra*, Dr. Kumar S. Asok** *Research Scholar, Management Sciences, Anna University, Chennai, Tamilnadu, India **Professor & Head, Department of Management Studies, Mahendra Engineering College, Namakkal, India Online published on 5 April, 2016. Abstract This study deals with the opportunities and challenges being faced by a small scale organization that wants to enter in to the domain of online shopping. The cost of establishment of website and technical expertise required are discussed in a comprehensive and holistic manner. Besides that, the strength, weakness and policies to be adopted by the government the factors of positive and negative implications and economic implications on the brick & morter retail malls were discussed in order to provide the useful insights related to entry of a small scale organization in to online shopping. By examining the above said factors, the organization can make the decision on imbibing the method of online shopping as a promotion tool. This case study is applicable to all the small scale organizations which have thirst to enter in to online shopping arena. Top Keywords Online shopping, SWOT, Policy Measures, Small Scale Organizations. Top |