Comparative assessment of market share through retail: Evidence from airtel and vodafone Mitra Ayan*, Ray Nilanjan** * Management Trainee, Greenply Industries Limited, Kolkata, West Bengal, India. ** Faculty, Department of Commerce and BBA, Netaji Mahavidyalaya, The University of Burdwan, West Bengal, India Online published on 7 February, 2013. Abstract The purpose of the study includes a comparative analysis of the market share of Airtel and Vodafone as well as measures the amount of the consumers total spending for Airtel telecom services compared with Vodafone telecom services. The present study penetrates also how retail business grabs the market in general and how much both companies have penetrated into the market through retail in particular. Data for the study were collected through primary and secondary sources. The collected data has been analyzed in different facets like in the context of Revenue Market Share, Satisfaction Level point of view, Promotional point of view as well. For the fulfillment of the basic purpose of the study, considering the objectives of the study, two sets of questionnaires were developed. To make the analysis more transparent, the sample size was restricted to 200 respondents. Secondary Data Information was gathered from the internet, media and print so as to obtain relevant information such as industry background and also public perception of Airtel and Vodafone. The major findings of this study also indicates that how to develop service excellence in the competitive present telecom market for both companies. In the policy implication point of view this study is relevant to satisfy dealers and distributors in order to keep it in mind that the company should agree with all their fair suggestions as well as satisfy the customers and exists in the market in long run. Top Keywords Retailing, Service Satisfaction, Revenue Market Share, Comparative Analysis. Top |