Asian Journal of Research in Social Sciences and Humanities
Year : 2013, Volume : 3, Issue : 2
First page : ( 265) Last page : ( 272)
Print ISSN : 0000-0000. Online ISSN : 2249-7315.

Indian hospitality green initiatives

Bhinder Hardaman Singh

Assistant Professor, Department of Tourism, Hospitality & Hotel Management, Punjabi University, Patiala, India

Online published on 7 February, 2013.

Abstract

A number of hotels across globe had already earned a reputation for operating in an environmentally responsible manner. This paper aims to discuss some striking and characteristic examples of Indian hotels operational green initiatives by means of some specific examples and references to other studies. The hotel industry is lagging behind other industries with respect to applying environmentally conscious practices. Some individual hotels and chains in India have taken the first steps towards greening the hotel industry, but considering environmental requirements as integral goals of business is novel to most organizations in this industry. However, many researchers have concluded that it is possible for businesses in the hotel industry to reconcile the concepts of hospitality, profitability and greening, and a number of guidelines, methods, tools, materials and technologies to do so are already available. This paper only presents a bird's-eye view of what practices have been in use so far and what conclusions can be drawn from that. Further research is needed and a lot of work still remains to be done. A prime question that still needs answering is: why are so many of the hotel industry leaders still skeptical to applying environmentally friendly practices, when doing so is the shrewd thing to do?

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