Asian Journal of Research in Social Sciences and Humanities
Year : 2012, Volume : 2, Issue : 11
First page : ( 147) Last page : ( 159)
Print ISSN : 0000-0000. Online ISSN : 2249-7315.

Customers’ adoption and usage of green banking practices: An empirical study of SBI operating in Jorhat

Deka Gobinda

Associate Professor, Department of Banking, CKB Commerce College, Jorhat, Assam, India.

Research Scholar, Department of Commerce, Dibrugarh University Dibrugarh, Assam, India.

Online published on 3 November, 2012.

Abstract

Indian Banks are now becoming more conscious on Corporate Social Responsibility and environmental issues and they are now adopting different green banking practices. This paper analyzes the adoption of green banking practices by the SBI as well as the customers of the bank in Jorhat, the cultural capital of Assam. The study is having two parts; part one studied the growth of green banking practices by the SBI and part two studied the awareness about the practices by the customers in the district. It was found that adoption of ATM is very satisfactory whereas the adoption of other green banking practices were negligible. This study recommends an increased awareness to be campaign by banks regarding benefits of green banking to encourage the customers.

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Keywords

CDMs, GCCs, Green Banking Practices, Mobile Banking, Online Banking, Paperless Banking.

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