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Celebrity Endorsement and there Impact on Consumer Buying Behaviour Dr. Kaur Ravneet Assistant Professor, GMN College, Ambala Cantt, India. ravneetgulati08@gmail.com Online published on 2 July, 2019. Abstract There has been tremendous change in consumer lifestyle. Today consumers have become brand conscious so that they can maintain their standard of living. Today‘s consumer is not only educated but it has become selective towards variety of brands available in market. Today there are lots of media of communication available like internet, websites,radio, TV, newspapers and magazines. Therefore brand manufacturers now a days use celebrity endorsers to make their product attractive and appealing in the minds of consumers. So this practice of celebrity endorsement is an effective strategy to win the heart of consumers. So this paper is an attempt to analyze the impact of celebrity endorsement on buying behavior pattern of consumers. Top Keywords Attractiveness, Buying Behavior, Celebrity Endorsers. Top | |
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