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Asian Journal of Research in Marketing
Year : 2014, Volume : 3, Issue : 6
First page : ( 223) Last page : ( 235)
Online ISSN : 2277-6621.

A Study of Commercial Tomato Cultivation in the West Kameng District of Arunachal Pradesh - A Marketing Perspective

Dr. Mody Philip*, Sri. Norbu Tenzing**

*Sr. Assistant Professor, Department of Commerce, Rajiv Gandhi University, Itanagar, Arunachal Pradesh, India

**Research Scholar, Rajiv Gandhi University, Itanagar, Arunachal Pradesh, India

Online published on 16 December, 2014.

Abstract

Marketing of tomato is one of the most vital economic activities undertaken in the recent times. Infact, socio-economic development of West Kameng district of Arunachal Pradesh significantly hinge on this phenomenal development. On positive note, the study area has been seeing constant increase in respect of area and production under tomato cultivation. Also, agents and merchants only are found to have been determining price of the tomatoes. The price of the tomato starts from Rs five and above but does not exceed Rs 25. In addition, most of the cultivators are selling their products at the price ranging between Rs. 10–15. Nevertheless, the tomato cultivators are earning good income of Rs 99,952 per average household during the reference period i.e., 2009–11 to 2013–14. With this background, the present study makes an attempt to analyse production, trading, mode of transportation and price trend of tomato in the West Kameng district of Arunachal Pradesh. Moreover, it also endeavours to examine gross income of tomato cultivators of the study area.

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Keywords

Arunachal Pradesh, Marketing, Tomato and West Kameng.

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