|
|
|
|
|
|
|
|
|
|
Identify factors influencing the internationalization of small and medium-sized businesses in Iran Najafi Kobra Department of Business Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran Online published on 16 December, 2014. Abstract Rapid changes in today businesses do not let marketers to work within country's boundaries in order to meet the company's purposes. To be survived, marketers need to be present in international markets and find their own share in different segments. From this point of view, finding factors affecting company's prosperity in international markets take a high level place in manager's decision making process. Accordingly, body of literature was reviewed and the key factors as well as indicators of each one were identified. In pursuing this goal, we developed a conceptual model to figure out what factors are critical in deciding to enter a new market and which indicator play a key role in that area. We found five factors namely; economic condition, culture, business ethics, international legal and political condition which affect the manager decisions. Finally, the managerial implications have been reported. Top Keywords Internationalization, small and medium-sized businesses, International Marketing, International Business, Iran. Top | |
|
|
|
|
║ Site map
║
Privacy Policy ║ Copyright ║ Terms & Conditions ║
 ║
|
|
|
863,475,114 visitor(s) since 30th May, 2005.
|
|
All rights reserved. Site designed and maintained by DIVA ENTERPRISES PVT. LTD..
|
|
Note: Please use Internet Explorer (6.0 or above). Some functionalities may not work in other browsers.
|