An investigate of relationship between Role relaxed consumption and social factors Vazifehdoost Hosseina, Afshari Alib, Goodarzi Hooshangc aAssociate professor, Islamic Azad University, Science and Research Branch, Tehran, Iran bPHD candidate in Marketing, Islamic Azad University, Science and Research Branch, Tehran, Iran cLecturer, Islamic Azad University, South Tehran Branch and also PHD candidate in marketing, Islamic Azad University, Science and Research Branch, Tehran, Iran Online published on 9 October, 2014. Abstract In this study, first we explain role relaxed consumption and then we investigate relation of this pattern with social factors including: Attention to social comparison information, Susceptibility to interpersonal information influence, Susceptibility to interpersonal normative influence. The sample includes 384 students of Azad University, Tehran Science and Research branch. The result shows that there is a vise versa relation between "role relaxed consumption" and "Attention to social comparison information, Susceptibility to interpersonal information influence, Susceptibility to interpersonal normative influence". Top Keywords Role relaxed consumption, Attention to social comparison information, Susceptibility to interpersonal information influence, Susceptibility to interpersonal normative influence. Top |