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Asian Journal of Research in Marketing
Year : 2014, Volume : 3, Issue : 3
First page : ( 16) Last page : ( 20)
Online ISSN : 2277-6621.

Creativity and Innovation in Management of Organizations

Farkhondezadeh Alireza*, Esmaili Mehdi**, Roshanfekr Mehdi***

*Teacher, Fars Education and Training Organization, Islamic Azad University, Yasuj Branch, Yasuj, Iran

**Staff of Bank-e Sepah, Iran

***Faculty Member, Farhangian University, Yasuj, Iran

Online published on 19 June, 2014.

Abstract

Facing a problem is the main reason which reveals the need of creativity and innovation. Regarding increasing progress of knowledge and technology as well as extended information in the present decade, society and organizations require training managers who are able to confront knots and unweave them creatively. Considering such an attitude, training and improving creativity as well as producing new thoughts have particular importance in flourishing society. As such, managers embark on problems based on two approaches: rational and innovative. Therefore, the research method of this paper is a descriptive method of library kind. In other words, qualified conditions and technics for making creativity and innovation will be discussed

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Keywords

Innovative management, creative management, innovation impediment, organization.

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