To Study the Impact of Service Quality Variables on Attitudinal Brand Loyalty for Organized Food Retail Outlets in Indore City Dr. Soni Vishal*, Dr. Bapat Harish B.** *Professor and HOD, Swami Vivekanand College and Engineering, Indore, India **Director Academics & Corporate Communications, Vindhya Group, Indore, India Online published on 19 June, 2014. Abstract In a dynamic environment, there is growing competition in the food retail sector, and as competition increasing, retailers are intensifying the availability of the same product for less varying number of customers i.e. of same segments, due to location limitations. Hence retaining the customer becomes crucial, both in terms of monetary bonding of relationship (which is reflected in how much amount the customer spends at the specific retail outlet) as well as the duration of the relationship (since when the retailer & customer are dealing together). In markets such as India, one can observe as three or four mini-supermarkets coming up along a busy street, thus the retailers need to provide better commodity/product quality and service quality in the food retail sector. It's inevitable that there will be the disgruntled customer thus this is an effort to study the impact of organized food retailer's approach to enhance the brand loyalty. Top Keywords Food Retail Management, Attitudinal Brand Loyalty, Brand Advocates. Top |