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Asian Journal of Research in Banking and Finance
Year : 2017, Volume : 7, Issue : 7
First page : ( 63) Last page : ( 77)
Online ISSN : 2249-7323.
Article DOI : 10.5958/2249-7323.2017.00069.4

Public Perception on Cashless Transactions in India

Dr. Podile Venkateswararao1, Rajesh P.2

1Professor, Andhra Loyola Institute of Engineering and Technology, Andhra Pradesh, India, vraopodile@gmail.com

2Assistant Professor, Andhra Loyola Institute of Engineering and Technology, Andhra Pradesh, India, hrprajesh@gmail.co

Online published on 17 July, 2017.

Abstract

After demonetization initiatives, most of the people in India started electronic payments for their transactions. Everyone from the small merchant to neighboring vegetable vendor is embracing digital payment solutions. Slowly India is moving from cash to cashless economy. A cashless economy is one in which all the transactions are done using cards or digital means. The circulation of physical currency is minimal in cashless economy. The benefits of Cashless economy are many. The increased use of credit cards will definitely reduce the amount of cash that people have to carry which reduces the risk and the cost associated with that. In this paper an attempt is made to examine the Public perception in India towards cashless transactions and the attempt is also made to identify the challenges faced by them during their transactions.

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Keywords

Cashless Transactions, Perception, Digital Payments, Convenience, Incentives.

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