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E-services in banks- A new road for banks Dr. Uppal R. K. Head, Department of Economics, D.A.V. College, Malout, Punjab, India. rkuppal_mlt@yahoo.com Online published on 22 June, 2017. Abstract Today, the customer's expectations have begun to change in terms of quality and service. Customer service has become a prime motive for the banks to attract the new customers. Only those banks will survive in future which will adopt new products and services according to the needs and choice of customers. The product paper, on the basis of empirical study analyzes the perception of the customer regarding some selected customer services and find customer service is much better in new private sector banks and foreign banks. At the end, paper suggests some strategies to enhance customer service in banks. Top | |
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