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Customer Perception about the Online Banking Portal Service Quality among Customers of Uttar Pradesh Garg Manish*, Dr. Jha Pankaj**, Dr. Chamoli Rahul*** *Research Scholar, Graphic Era University, Dehradun, India **Associate Professor, Graphic Era University, Dehradun, India ***Post Doctorate Fellow, Doon University, Dehradun, India Abstract The advent of technology has led to the evolution of E-Banking services in the Banking arena. The coming up of the Foreign Banks and Private Banks has increased the competition many folds. Due to this the Banks have started making their E-Banking portals according to the needs of the customers as much as possible. This research paper tries to focus upon the factors which the customers look for in the E-Banking portal. Research finding aims to provide the Banks with the information about the customer perception and customer needs from E-Banking the user friendly as possible. Top Keywords Online Banking, Customer Perception, Portal. Top | |
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