Asian Journal of Research in Banking and Finance
Year : 2014, Volume : 4, Issue : 4
First page : ( 72) Last page : ( 84)
Online ISSN : 2249-7323.

Evaluation of client satisfaction from Service Quality (Case Study: Agricultural Bank Branches of Kermanshah)

Eisaeian Mohsen

Master Student, Accounting, Manager of Keshavarzi bank in province of Kermanshah, Iran

Online published on 15 April, 2014.

Abstract

In the new age of trading and marketing, client satisfaction and services quality have been as two very important indicators in attention center of leading organizations managers, thus measuring clients satisfaction level from the provided services quality is very important for organizations. The present research is a functional research that has been done in a survey method, its statistical society includes agricultural bank clients throughout Kermanshah, sample volume is 108 and questionnairehas been used for data collection. Research findings imply that the average satisfactionof male and femalerespondents from service quality of Agricultural Bank do not have significant different with each other, also the average satisfaction of Agricultural Bank clients from allaspectsofservices quality expect reliability is higher than mediocre.

Top

Keywords

Client satisfaction, services quality, reliability, empathy, guarantee, accountability, physical appearances.

Top