Exploring Usage Pattern of Mobile Banking among Public and Private Sector Banks in Indore Mr. Malviya Surendra, Dr. Sharma Geeta Assistant Professor, International Institute of Professional Studies, Devi Ahilya University, Indore, Madhya Pradesh, India Online published on 6 January, 2014. Abstract Technology has introduced new ways of delivering banking to the customers like ATM, internet banking and Mobile banking. Hence, banks have found themselves at the forefront of technology for the last decade. The present research explores the usage pattern, duration of use and frequency of transaction of mobile banking among the public and private sector banks in Indore. Using information drawn from the survey of 478 mobile banking users of various public and private sector banks of Indore, during the month of December, 2011 to March, 2012, Percentage analysis and pie-chart were used for analysis. The results indicates that getting information and funds transfer are the most preferred service by the mobile banking user's in Indore. Further, according to the study results majority of users are using mobile banking services maximum up to 5 times in a month and using mobile banking services for less than a year. Top Keywords Banking, Preferred Mobile banking services, Duration of Mobile Banking usage, Frequency of Transactions by the Mobile Banking Users, Public sector bank, private sector bank. Top |