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Customer satisfaction perspectives in e-age banking- A case study in Punjab Juneja Amit Research Scholar, Department of Economics, Panjab University, Chandigarh, India Online published on 17 April, 2013. Abstract The main purpose behind the implementation of electronic banking in India is to make banking system more efficient, transparent and convenient for the customers, so that the customers could be made satisfied while doing their banking operations. In order to evaluate whether the customers are satisfied with the efforts of the banks, a descriptive study is conducted in Punjab with the help of a well designed pre tested questionnaire. The results revealed that most of the bank customers are satisfied with the functioning of e-delivery channels and they also considers that the banks are not charging any unreasonable fee for these e-delivery channels. Also, the bank customers think that e-banking system is more transparent and efficient than the manual system and it also keep their personal information confidential. Overall, e-banking system is an enjoyable experience for all. Top Keywords ATMs, Credit Card, Customer satisfaction, Debit Card, e-Banking, Internet banking, Mobile Banking, Tele banking. Top | |
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