Asian Journal of Research in Business Economics and Management
Year : 2017, Volume : 7, Issue : 9
First page : ( 118) Last page : ( 124)
Print ISSN : 2249-7307.
Article DOI : 10.5958/2249-7307.2017.00167.0

The emergence of social commerce: As a low cost distribution channel

Saini Rutika

Department of Commerce, University of Delhi, India. Email: rutikasaini18@gmail.com

Online published on 21 September, 2017.

Abstract

Over the years several articles have tracked the impact of technology on various aspects of the sales domain. However, the advent of social media and technologies related to social media has gone largely unnoticed in the literature. As consumers around the globe spend more time on social media of all kinds, it is inevitable that some of their posts and comments relate to what they are going to do at the mall and what products they like. The purpose of this paper is to review the role of social media in the Distribution process. We begin the paper by providing definitions of social media and reviewing the role and importance of social media in business.This article first provides brief attention to changing aspects of technology within the sales environment, leading to the identification of social media as a dominant new selling tool. Results provide evidence of a revolution in the buyer-seller relationship and how the social commerce can be used as a low cost channel of distribution.

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Keywords

Social Commerce, Social media, Distribution channels, Social Shopping, Online shopping.

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