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Impact of Restaurant Green Practices on Consumer Returns: A Study of Restaurants of Delhi & NCR Region Dr. Mathur Amit K, Mr. Gagre Sumit Assistant Professor, Department of Tourism & Hotel Management, Kurukshetra University, Kurukshetra, India Online published on 4 April, 2015. Abstract The Hotel & Restaurants Industry has contributed between 1.2% and 1.5% of the GDP over the last seven to eight years. In recent years there has been an increased awareness of how the actions of the foodservice industry are effecting the environment. With this awareness we have begun to see a change in priorities for both new and existing businesses. At the forefront of this change in the “green” direction is the GRA who certifies how eco-friendly an establishment is based on its’ environmental guidelines. In recent years there has been an increased awareness of how the actions of the foodservice industry are effecting the environment. With this awareness we have begun to see a change in priorities for both new and existing businesses. At the forefront of this change in the “green” direction is the GRA who certifies how eco-friendly an establishment is based on its’ environmental guidelines. The restaurant industry is the number one electricity consumer in the accounting for large electricity usage. In addition, this sector uses a tremendous amount of water, cleaning supplies and disposables such as to-go containers. This large use of nonrenewable resources places the restaurant industry in a category of being unsustainable. The word commonly used today to indicate the reverse of this is to be “green” (Merriam-Webster Online Dictionary, 2009b). There has been limited research conducted concerning the importance of green practices in the family/casual dining sector as it relates to the customer. Research in this area is overdue. The purpose of this research is to identify how restaurant green practices affect return intention positively or negatively. Further, this study aims to understand how important green practices are to restaurant customers. Top Keywords Green, GRA, Restaurants, Green Practices and Indian Hotel, Restaurant Industry. Top | |
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