The Effect of Internal Marketing on the Knowledge Sharing (Mobarake Steel Company as a Case Study) Esfahani Ali Nasr*, Safari Ali*, Mirzaei Narges Hossein** *Assistant Professor, Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran **M.A. Student, Sheykh Bahaei University, Isfahan, Iran Online published on 10 March, 2015. Abstract The purpose of this study is to investigate the effect of internal marketing (internal product, payments, workplace, and communications) on the knowledge sharing. The present study is a practical research from purpose view and is a descriptive-survey one from research methodology perspective. The statistical population of this study includes 700 employees of Mobarake Steel Company in the province of Isfahan. A sample of 200 employees was selected randomly. In order to measure internal marketing and knowledge sharing, the questionnaire of internal marketing (Ahmed and Rafiq, 2003) and the questionnaire of knowledge sharing (Beneath and Gabril, 1999) were employed respectively. The reliability of questionnaires was measured through Cronbach's Alpha Coefficient. The coefficient was 0.86 and 0.85 for internal marketing and knowledge sharing questionnaires respectively. Also the validity of questionnaires was investigated through content validity. In order to analyze the research data and test the hypotheses, both descriptive and inferential statistics were used in the SPSS and Amos. The findings revealed that all of the secondary hypotheses (the effect of dimensions of internal marketing on the knowledge sharing) were supported with path coefficients of them were 0.33, 0.32, 0.22, and 0.29 respectively. Also the main hypothesis of this study (the effect of internal marketing on the knowledge sharing) was supported. Top Keywords Internal Marketing, Payments, Internal Products, Internal Communications, Workplace, Knowledge Sharing. Top |