Effect of Marketing Practices of Liquor Sellers on Social Health of the Society Dr. Singh Jaspal*, Sharma Rajan** *Associate Professor, Department of Commerce & Business Management, GNDU, Amritsar, Punjab, India **Assistant Professor, Department of Business Management, DAVIET, Jalandhar, Punjab, India Online published on 10 March, 2015. Abstract This study aims at analyzing the effect of marketing practices of liquor sellers on social health of the society. A descriptive research was conducted on 583 male respondents, consuming liquor, in the age group of 18 to 25 years in the state of Punjab (India). The data was collected through survey by distributing questionnaires and analyzed using factor analysis. Marketing practices of liquor sellers were found to be affecting social health of the society in three ways viz spurt in violent activities, health related problems and underage drinking. In order to create a better society free from such vices, there is a need to keep marketing practices of liquor sellers under check. Both the civil society as well as state administration will have to play their role effectively so as to curb this menace. Top Keywords Marketing practices, liquor sellers, social health, underage drinking, state administration. Top |