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Asian Journal of Research in Business Economics and Management
Year : 2014, Volume : 4, Issue : 9
First page : ( 224) Last page : ( 234)
Online ISSN : 2249-7307.
Article DOI : 10.5958/2249-7307.2014.00928.1

A survey of impact of social environment on entrepreneurial opportunities of plant Wild life (A Case Study in Abadeh Region)

Razavi Seyed Mostafaa, Esfandabadi Hossin Moghimib, Mousavi Seyedeh Fatemehc, Shahmiri Nedad

aAssociate Professor of Management, Tehran University, Iran

bMaster of Social Science, Tehran University, Iran

cMaster of Entrepreneurship, Tehran University, Iran

dBechlor Level in Enviroment Health Engineerig, Cours enucated For University Tehran, Iran

Online published on 6 September, 2014.

Abstract

Discovery, assessment and exploitation from opportunities may result in providing modern services to the community. Because entrepreneurship is the first and foremost stage in recognition of opportunity and identifying this opportunity is done within social context, the present research is mainly aimed at conducting a review of the effect of social environment on recognition of entrepreneurial opportunities (opportunity identification) in plant wild life. In this paper, the theoretical framework has tested the impact of independent variables (social confidence, social norm, and social networks) on moderating variable (risk ability) and dependent variable (recognition of opportunity). Methodology is based on gathering quantitative information-surveying. In this study, the statistical population includes all graduate students in the field of agriculture at the universities in Abadeh city (Fars Province-Iran) where among 1000 graduates, about 100 participants were elected as samples by computation via Cochran's formula and questionnaires were distributed among them and validity of questionnaire was verified by the technique of content validity and its reliability by means of Cronbach's Alpha (0.8 per each of indices). The results indicate that risk ability may affect recognition of opportunity directly and positively.

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Keywords

Social confidence, Entrepreneurial opportunity, Social network, Social norms, Risk ability, Plant wild life.

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