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Nexus between Bollywood and Kollywood Movies Dr. Natarajan P., Professor & Head, Kadhane D. Sadish, Research Scholar Department of Commerce, Pondicherry University, India Online published on 5 July, 2014. Abstract India is a land of mixture where lies a huge blend of diverse cultures, regions and languages. This Diversity has given rise to various regional Indian films like Bollywood and Kollywood. Bollywood is usually considered as the Indian Hollywood and the capital of the film industry, it is the Chennai based Kollywood film industry that has the greatest impact on the masses and produce more number of films in a year than Bollywood. But Hindi movies are more popular than Tamil Movies in all over the world because of various factors. In order to determine which factor influence more on success of Bollywood than Kollywood, a study has been conducted by using primary data collected from 250 Movie viewers on different background and it has been analyzed with proper statistical tools like Anova, One sample T-test, Factor analysis, and Cluster analysis. The study concludes that good script and high technology makes huge differences for the success of bollywood movies than Kollywood movies. Top Keywords Bollywood, Kollywood, Movie Success, Tollywood. Top | |
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