Presentation of a Model for the Analysis of Factors Affecting the Tourist's Behavioral Intentions a Case of Isfahan, Iran Shahin Arash*, Allameh Sayyed Mohsen**, Asadi Ali***, Momtaz Mohammad Reza**** *Associate Professor, University of Isfahan, Iran **Assistant Professor, University of Isfahan, Iran ***MSc, Business Management, University of Isfahan, Iran ****Ms, EMBA, University of Isfahan, Iran Online published on 15 April, 2014. Abstract This paper seeks to analyze factors affecting the tourist's behavioral intentions, including self-concept, destination personality, satisfaction and tourist's experience. The population consists of the internal tourists who visited Isfahan in 22. June-22 September 2013. The data collection tool was a standard questionnaire. Content validity was checked by the experts and respondents, and the reliability of the questionnaire was calculated and confirmed using Cronbach's alpha coefficient. Given the convenience sampling type, the questionnaire was distributed among 200 domestic tourists, 172 of which were responded and returned. Questionnaires were collected and analyzed using the Partial Least Squares, a Structural Equation Mode. SPSS20 and Smart PLS2 software were used for this purpose. The results indicates that the tourist's experience and satisfaction affect tourist's behavioral intentions, but self-concept and destination personality aren't effective on tourist's behavioral intentions. The results also indicate that the tourist's destination personality and satisfaction affect tourist's self-concept and satisfaction on the one hand, and on the other tourist's self-concept affects tourist's experience and satisfaction, and tourist's experience affects tourist's satisfaction. Top Keywords Destination personality, self-concept, satisfaction, experience, behavioral intentions. Top |