Carbonated Drinks and Adults Health: Awareness among University Participants Dr. Sabir Raja Irfan, Assistant Professor, Akhtar Naeem, MS Scholar, Nadeem Iram, MBA, Zakir Usman, MS Scholar Department of Management Sciences, COMSATS Institute of Information Technology, Sahiwal, Pakistan Abstract Purpose of this study was to examine the perceptions of Pakistani consumers about the negative effects of coke consumption. A survey was conducted among students, faculty & staff members of COMSATS Institute of Information Technology and Bahaudin Zakariya Multan. Questionnaire survey was used to collect data about four major problems (Obesity, Osteoporosis, Tooth enamel Erosion & digestive system problems) caused by coke consumption. Results indicate that majority of population is well aware of these side effects of coke but still use it. Top Keywords Carbonated Soft Drink, Coke, Obesity, Dental Erosion, Osteoporosis, Digestive system. Top |